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-- DC Farmer Sole Proprietor atowncrier P.O. Box 434 Albion MI 49224 http://im-sentry.com

Posted via email from DC's posterous

Search Engines Have An Important Purpose

These search engines: Google, Yahoo, Bing and Ask.com are the most relevant when it comes to indexing or searching out the entire internet. One reason for this is simply because the majority of web users prefer these engines to get their results. This is off topic but we would like to let you know about dogpile.com . This site combines the results of Yahoo, Google, Bing and Ask. com all in one site; just FYI. Moving on, search engines are very important to any online presence, business, private, organization or group; because in the end this really is the only way your website can be viewed by “many” visitors. More over it’s very important for business advertising & internet marketing purposes. Instantaneously when someone types a word or phrase into the search bar of a search engine, it will turn up the most or best results based on keywords, topics, themes, and categories within and on a specific site. Search engines have a ranking system and that ranking system is different for each search engine, but there are millions even billions of pages out there; search engines help you find exactly what you’re looking for and help you be found exactly.


Ranking high in the search results, in most cases takes time and the development of a website over time, static sites usually get lost in the results and no one ever sees them. So it does matter for businesses especially, to appear in the first 2-3 listings at best and on the first 2-3 pages at least. How is this accomplished; you may ask? And the answer is with a lot 0f work and dedication or by hiring or having these services provided; search engine marketing consulting, web site promotion services, or professional search engine marketing done to a website. This is not always the best option though, these things are like having a hired servant, they do their job and move along. Their don’t care for the long run of your business , but you do. And if you know how to develop your website it can actually become fun. You need good sound advise in an “always changing” environment. FYI, Online marketing course s are becoming more up to date and easy to learn from everyday. You may want to look into choosing one. You'll learn right online, where most of your work would be done anyway.


Keywords organically placed over time are the biggest part played in advertising your business on the internet with marketing. It’s even wise to use keywords in you offline advertising too, because people in the real world will associate your business, product or service with certain keywords when they choose to look you up online.


Surveys have been done (which was probably not necessary because it’s obvious how people find information these days) and they found that when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

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The first option is they find their site through a search engine.
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Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
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Occasionally, they find a site by hearing about it from a friend or reading in an article.


Most people find sites by using a search engine, 90% of online users go right to the search engine of their choice. Only 10% of the population use other or older searching methods. In our opinion it would be wise to use both, but keep up with the trends mainly.



Checking the location and frequency of keywords on a web page is called ranking algorithm. This is where search engines differ from one another; each one has its own ranking algorithm. Don’t forget that algorithms also give weight-age to link population (number of web pages linking to your site). With better knowledge of search engines and how they work, you can build these links on your own website over time. At WebsitePromotion.LegitMediaMarketing.com we believe this is the best way to go anyway.